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Meet Melvin Roberson of Dough Boy Donuts
Melvin is the owner and mastermind behind Dough Boy Donuts. He started Dough Boy Donuts in 2015 from his home kitchen and grew that to a food truck and now a brick and mortar business. They are North Texas’ first donut food truck!!
And this is his story of Dough Boy Donuts.
Meet Melvin Roberson of Dough Boy Donuts
What’s the one thing that your customers rave about?
Our donuts are made from scratch daily and we dress them all to order. Warm donuts, with the warm glaze will always remain undefeated.
We also have scratch made cinnamon rolls, full link sausage rolls and an array of donut breakfast sandwiches.
Before covid, we had a live jazz pianist play in our shop on Saturdays too. That added a really nice touch for our guests.
What is the #1 challenge that your clients/customers have when they reach out to you? Basically, why are people coming to your business?
Did you always have a sense that you’d start your own business or a project of your own?
Definitely not. I had a sample taste of entrepreneurship with a previous business that I started before Dough Boy. That pretty much lit a fire in me in and motivated me more than anything else.
What does a typical day look like for you?
If we have a food truck gig, it can be a bit of a longer day….I have an alarm set at 2:30 and 2:45. After I hit snooze 15 times, I hop up and get to the shop. I’m here between 3:30 and 4, we get the kitchen and prep areas set and get to it. Due to covid, we are offering a limited menu, so in addition to the donuts, we get our cinnamon rolls and sausage rolls prepped and boxed up for our neighborhood deliveries and for our shop. Since the virus, we’ve basically had to reformat the business model in order to survive
Fear of failure, my children and the fact that I borrowed a ton of money from my parents to get this thing going.
That, and the fact that we have a strong customer base that supports us tremendously
Let’s transition to Dallas:
Where would you like to have a staycation in the Dallas area?
I’d love to sit down and eat a few Fletchers Corny Dogs with Barack Obama
Thank you to Melvin Roberson of Dough Boy Donuts!
Thank you so much to Melvin Roberson of Dough Boy Donuts here in DFW sharing his story and his business with us. As always, our small and local business owners need our support to keep providing their gifts to the world. Let’s share some love on his business 💗
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- Jab Jab Jab Right Hook by Gary Vaynerchuk.
- Growth Hacker Marketing by Ryan Holiday
- Start with Why by Simon Sinek
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