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Meet Maddie Edgerton of Sweets by Maddie
Maddie is a stay-at-home-mom to her three-year-old son, a wife of nearly 12 years, and a cottage food bakery owner of my business, Sweets by Maddie. She loves to bake and be in the kitchen, but even more so, she loves bringing happiness to others through her baking.
This is her story of Sweets by Maddie ⤵️
Meet Maddie Edgerton of Sweets by Maddie
Baking is an expression of my creativity and love as well as an extension of who I am. It was only a hobby though until after I had my son in late 2016. Being a stay-at-home-mom was my ultimate calling and I have truly loved (most of) this season of life as a mom. Although, after surviving the newborn stage and inching toward toddlerhood at the time, I started to feel my creativity needing an outlet. I wanted something for myself again after becoming a mom.
One day at the park with my son, I met a local mom baker who really inspired me to open my own home bakery. After talking with her and feeling so passionate about the idea of offering my baked goods as a business, Sweets by Maddie was created and it’s been an amazing experience since opening it.
I originally started out offering decorated sugar cookies to my mom friends but quickly it took off and within just a few short months, I was booking 2-3 weeks out at a time. I was named Nextdoor’s 2019 Neighborhood Favorite Bakery in Little Elm and Frisco, TX. In addition to custom decorated cookies, I also offer cookie cakes, custom decorating cookie kits, as well as several flavors of decorated cookies and drop cookies.
I owe so much of my accomplishments and success to all of my amazing customers, friends and family, other bakers, and the community in which I live. I’m so deeply grateful and proud of where Sweets by Maddie has gone and where it continues to grow.
What’s the one thing that your customers rave about?
What is the #1 challenge that your clients/customers have when they reach out to you? Basically, why are people coming to your business?
Did you always have a sense that you’d start your own business or a project of your own?
I’ve always enjoyed baking and being in the kitchen, whipping up something fun, new, and delicious. Even as a child, you could find me in the kitchen making something for my family or using my Easy Bake Oven (yep–totally had one of those!) to pretend that I worked in a bakery.
I always knew I wanted something of my own and I had occasionally envisioned a bakery, just simply because my love for baking. I never really took it seriously though until that one day at the park where that spark was lit.
What does a typical day look like for you?
Since I’m a stay-at-home mom, my day never looks the exact same which keeps it fresh, fun and flexible. I weave my bakery business throughout my seasons of motherhood. My three-year-old still naps (luckily!), so I usually try and get in a “nap-time hustle” where I bake cookies, or make icing, or answer email inquiries.
However, most of my bakery work happens after my little one goes to bed. I enjoy it though, it’s my uninterrupted, creative time to myself.
There are several things that motivate me to continue my business. First is the joy I get from running something I built from the ground up and the fact that my son can witness his mom being her own boss.
Second, the creativity that I get to express keeps me motivated to try and do new things in the kitchen. Lastly, the happiness I see on my customers faces when they pickup their order is what drives my success and willingness to keep providing. I love making people happy!
Let’s transition to Dallas:
2. Arboretum in Dallas
3. Target 💗
Where would you like to have a staycation in the Dallas area?
I would love to have dinner with one of my inspirational mentors, Brene Brown, at Tender Smokehouse in Frisco–because I LOVE some good BBQ!
Thank you to Maddie Edgerton of Sweets by Maddie
Thank you so much to Maddie Edgerton of Sweets by Maddie here in DFW sharing her story here with us. As always, our small and local business owners need our support to keep providing their gifts to the world. Let’s share some love on her business 💗
If you’re starting a business of your own, you might like these 3 killer books ⤵️
- Jab Jab Jab Right Hook by Gary Vaynerchuk.
- Growth Hacker Marketing by Ryan Holiday
- Start with Why by Simon Sinek
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